Ballsy By Nature

We’ve been rolling for 11 years, and let’s be honest… it was time for a glow up. Over the years, we’ve grown, evolved, and made millions of protein balls, but our look needed to catch up with our energy.

When we stepped back earlier this year to think about the future, one thing stood out: our old packaging wasn’t telling our story the way it should. It didn’t shout about what we stand for – big flavour, clean ingredients, healthy snacking with no nonsense, and a commitment to fuelling the right way.

A big part of that realisation came from listening to our loyal customers. Your feedback has been invaluable in shaping this new chapter. You told us what you loved, where we could do better, and how our snacks fit into your daily lives - and we couldn’t be more grateful for the support you’ve given us on this journey. This rebrand is about serving you better, with packs that make it clearer than ever what we’re all about.

So we scrapped the old look, went back to our roots, and created packaging that finally matches our values. Bold colours, proud ingredients, and messaging that cuts through the noise.

We also wanted to do better for the planet. That’s why our new bags are recyclable at home - because enjoying a pack of protein balls shouldn’t come with a side of guilt.

And while our new look is fresher, louder and unapologetically Ballsy, it’s also deeply personal. This brand has always been built on care, graft, and the belief that better snacks make better days – and now our packs reflect that story proudly.

Thanks to your support, we’re bigger, bolder, and ready for what’s next – unapologetically Ballsy by nature.